Top 5 Social Networking Apps on iOS in South Africa Q4 2023

In the fourth quarter of 2023, the top social networking apps on iOS in South Africa showcased varying trends in downloads, revenue, and active users. Below, we delve into the performance of WhatsApp Messenger, Facebook, Messenger, Telegram Messenger, and Threads.

WhatsApp Messenger had a notable fluctuation in weekly downloads, starting the quarter with 21K and peaking at 23.6K in early October. The lowest point was mid-November with 5K downloads, but it recovered to 22K by the end of December. Active users remained relatively stable, with a slight dip from 1.67M to 1.65M over the quarter.

Facebook experienced consistent weekly revenue, ranging from $2K to $3.1K, peaking in mid-December. Downloads fluctuated between 10K to 15.7K, with a notable drop to 6.8K in mid-November. Active users showed a slight increase towards the end of the quarter, from 1.63M to 1.66M.

Messenger had a single spike in revenue of $73 in mid-November. Weekly downloads ranged from 4.8K to 7.3K, with a consistent trend throughout the quarter. Active users saw a minor decline from 1.47M to 1.46M by the end of December.

Telegram Messenger generated revenue between $1.2K and $3.2K, with a peak in mid-November. Downloads were relatively stable, averaging around 5.4K to 8.6K. Active users increased slightly from 202K to 214K, showing a positive engagement trend.

Threads saw no revenue throughout the quarter. However, downloads increased from 4.2K to 9.2K by the end of December. Active users also saw a positive trend, rising from 66K to 70K.

These insights, provided by Sensor Tower, highlight the dynamic performance of these social networking apps in South Africa. For more detailed analysis, visit Sensor Tower.